Senest opdateret 30. august
fra 2004 på forlaget Oxford University Press
Oplag: 4
ISBN: 82-7935-018-7
pris: 180 kr – stand: ★★★★★★
Vægt: 1000 gram
Paperback, 420 sider, ny/ubrugt fra ikke-ryger hjem
Senest opdateret 10. juni
fra 2000 på forlaget Oxford University Press on Demand
ISBN: 01-9829-779-3
pris: 220 kr – stand: ★★★★★
Vægt: 480 gram
This book challenges current beliefs about organisational identity, reputation, and branding. A highly-talented and diverse team of contributors reveals a wealth of new ideas for discovering the answers to questions troubling contemporary organisations. How does an organisation create a strong reputation? What are the implications of corporate branding on organisational structures and processes? How do organisations discover their identities? This multi-disciplinary text will have broad appeal for both students and practitioners alike.
Senest opdateret 5. marts
fra 2008-03-07 på forlaget John Wiley & Sons
ISBN: 07-8799-830-3
pris: 100 kr – stand: ★★★★★
Vægt: 550 gram
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization. Meget få highlights Kan afhentes i Søborg eller sendes.
Senest opdateret 5. marts
fra 2004 på forlaget Oxford University Press on Demand
ISBN: 01-9926-947-5
pris: 120 kr – stand: ★★★★★
Vægt: 1000 gram
Presents the works on organizational identity. Ranging from theoretical contributions to empirical studies, the readings in this book address the key issues of organizational identity, and show how these issues have developed through contributions from such diverse fields of study as sociology, psychology, management studies and cultural studies.
Senest opdateret 16. oktober
fra 2000 på forlaget Oxford University Press
Kategori: Øvrige
pris: 145 kr – stand: ★★★★★
Sideantal: 292
Indbinding: Softcover
Senest opdateret 28. januar
fra 2006 på forlaget Oxford University Press
ISBN: 0-19-926021-4
Kategori: Organisation
pris: 55 kr – stand: ★★★
Vægt: 750 gram
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Senest opdateret 21. oktober
fra 1997 på forlaget Oxford University Press
Kategori: Øvrige
pris: 155 kr
Sideantal: 388
Indbinding: HF
Indhold fremtræder ubrugt. Ejersignatur forrest i bogen. Lette lagerspor
Senest opdateret 16. oktober
fra 2008
pris: 125 kr – stand: ★★★★★
Indbinding: Hardback with d/j
Signed. PON.