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  1. Intet billede af bogen

    Senest opdateret 20. januar

    Blown to Bits how the new economics of information

    Af Philip Evans & Thoma S. Wurster

    på forlaget Harvard Business School Press

    ISBN: 0-87584-877-X

    Kategorier: Øvrige, Studiebøger, Organisation, Lærerbøger, Ledelse & Management, Kompetenceudvikling, Faglitteratur, Engelsk, Erhverv

    pris: 210 kr – stand: ★★★★★★

    hardcover. Richness or reach? The trade-off used to be simple but absolute. Your business strategy could either focus on rich information - customised products and services tailored to a niche audience, or could reach out to a larger market, but with watered-down information, that sacrificed richness in favour of a broad, general appeal. This volume shows how to build new strategies that reflect a world where richness and reach go hand in hand, and explains how to make the most of the new forces shaping competitive advantage.


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