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Senest opdateret 14. april

Af Hollensen, Svend

fra 2014 på forlaget Pearson

ISBN: 9,78E+12

pris: 315 kr – stand: ★★★

Sideantal: xlv, 792
Indbinding: Softcover, large format
Stand: Fine
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast. Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast